Design Portfolio
Ux Research
Adaptive Design
Ui Design
Branding
What the client expected
Design challenges and objections
The client needed to update their website as they felt it had become outdated.
The goal was to not only rebrand the company but also to unify and modernize the entire taxi service in Tokyo.
There was a challenge in attracting more people to work as taxi drivers due to the generally negative perception of this profession in Japan.
Branding
Video Making
Mobile Design
Landing Pages
Design System
Design process
Define
Figuring out the problem
Empathize
Understanding people
Ideate
Generating ideas
Prototype
Creation and experimentation
Taxi Driver.
What comes to mind when you hear this word?
An uncle, rough service, fear, a job anyone can do, the smell of cigarettes...
Honestly, it's hard for most people to come up with a positive association.
We want to dispel the negative image of taxi drivers not only because of our role as a service website for the general public but also because our clients want to use it for recruitment.
Given the negative perception of this profession, we aimed to create a website that would captivate interest and leave an unforgettable impression in just one second.
How the Image of Jazz
Can Help
The image of jazz can transform the perception of taxi drivers in several ways:
Elegance and Sophistication:
Jazz is often associated with elegance and sophistication. By linking taxi drivers with the refined and cultured image of jazz, we can elevate the profession's status and appeal.
Creativity and Individuality:
Jazz is a genre that celebrates creativity and individuality. This association can help convey that being a taxi driver is not just a monotonous job but one that allows for personal expression and unique experiences.
Relaxed and Comfortable Atmosphere:
Jazz music creates a relaxed and comfortable atmosphere. By connecting this with taxi services, we can imply that a ride with our drivers is a pleasant and enjoyable experience.
Timelessness and Classic Appeal:
Jazz has a timeless quality that appeals to many generations. This can help shift the perception of taxi driving from being an outdated or undesirable job to one with a classic and enduring appeal.
By incorporating the essence of jazz into the design and branding, we can significantly improve the public's perception of taxi drivers, making the profession more attractive and respected.
UX research
Design challenges and objections
Competitor analysis: Helps to define strong and weak points, find opportunities.
User persona: Helps to identify users' motivation and build user flows effectively.
User interviews: Identify user problems with qualitative data.
Product metrics analytics: Identify problems with quantitative data and compare them with new updates.
Product architecture:Helps to build the flow and prepare the structure for development.
Websites & Landing pages
Brand creation
First User Contact: Designing Engaging Landing Pages
For the first point of contact with users, we focused on developing attractive landing pages for various assets within the ecosystem. Each landing page represented a specific theme and utilized visually appealing effects to boost conversion rates. The main goal was to engage users and prompt them to take action during their journey.
Additionally, we created Landing pages for each site options, showcasing the platform's benefits and building user trust.
Research and Development: Addressing User Pain Points
The research phase was instrumental in identifying key issues and creating websites and landing pages that addressed user pain points, goals, and needs. This comprehensive approach ensured that our designs were not only visually appealing but also highly functional and user-centric.
Mobile Version
Make it responce
The client’s website lacked a mobile version, which was a major drawback in today’s mobile-first world. We took on the challenge to design and develop a fully responsive mobile version of their website. Our team focused on creating a seamless user experience that mirrored the desktop site while being optimized for mobile devices. We ensured fast loading times, intuitive navigation, and visually appealing design elements. This new mobile version not only improved user engagement but also increased traffic and conversions, making the site accessible and user-friendly for a wider audience on the go.
AFTER 2 YEARS
24%
+
Montly Job applications
42%
+
Bounce Rate Reduction
74%
+
Mobile Traffic Increase
Let's work together
Let's work together
Let's work together
Let's work together
Let's work together
Let's work together